Best Practices for AI Prompting

Write effective prompts for better AI-generated results

The Art of AI Prompting

Writing effective prompts is crucial for getting the best results from Tented’s AI. A well-crafted prompt can mean the difference between a generic landing page and a perfectly tailored, conversion-optimized website.

Prompt Structure

The Perfect Prompt Formula

Context + Goal + Details + Constraints = Great Results

Context: Who you are and what you do Goal: What you want to achieve Details: Specific features and content Constraints: Technical or design limitations

Example Breakdown

Poor Prompt: “Create a landing page”

Good Prompt: “Create a landing page for a B2B SaaS project management tool targeting remote teams of 10-50 people. Include a hero section with clear value proposition, key features highlighting collaboration and productivity, pricing tiers for small teams and enterprises, customer testimonials, and a contact form. Use a professional blue and white color scheme with modern, clean design.”

Context Setting

Industry and Business Type

Be Specific About Your Industry:

• “B2B SaaS productivity tool” vs. “software”
• “Local coffee shop” vs. “restaurant”
• “Freelance graphic designer” vs. “designer”

Include Business Model:

• Subscription-based service
• One-time purchase product
• Service-based business
• E-commerce store

Target Audience

Define Your Ideal Customer:

• “Busy professionals aged 25-45”
• “Small business owners with 5-20 employees”
• “Tech-savvy millennials in urban areas”
• “Parents looking for family-friendly services”

Include Pain Points:

• “Teams struggling with remote collaboration”
• “Businesses overwhelmed by manual processes”
• “Consumers seeking convenience and speed”

Goal Definition

Primary Objectives

Conversion Goals:

• Lead generation through contact forms
• Product sales and purchases
• Newsletter signups
• Demo requests or consultations

Brand Goals:

• Establish credibility and trust
• Showcase expertise and experience
• Build brand awareness
• Drive traffic to other channels

Success Metrics

What Success Looks Like:

• “High conversion rate for demo requests”
• “Clear path from visitor to customer”
• “Mobile-optimized for on-the-go users”
• “Professional appearance for enterprise clients”

Content Specifications

Essential Sections

Hero Section:

• Compelling headline and subheadline
• Clear value proposition
• Primary call-to-action
• Hero image or video

Features/Benefits:

• Key product features
• Customer benefits
• Unique selling propositions
• Social proof elements

Social Proof:

• Customer testimonials
• Case studies or success stories
• Logos of well-known clients
• User reviews or ratings

Call-to-Action:

• Primary conversion goal
• Secondary actions
• Contact information
• Next steps

Content Tone and Style

Brand Personality:

• Professional and corporate
• Friendly and approachable
• Innovative and cutting-edge
• Trustworthy and established

Communication Style:

• Technical and detailed
• Simple and accessible
• Urgent and action-oriented
• Educational and informative

Design Preferences

Visual Style

Design Aesthetic:

• Modern and minimalist
• Bold and attention-grabbing
• Elegant and sophisticated
• Playful and creative

Color Preferences:

• Brand colors (specify hex codes)
• Industry-appropriate colors
• Psychological color choices
• Accessibility considerations

Layout Preferences

Page Structure:

• Single-page or multi-section
• Traditional or unconventional layout
• Mobile-first or desktop-first
• Conversion-focused or informational

Content Flow:

• Linear storytelling
• Problem-solution format
• Feature-benefit progression
• Social proof integration

Technical Requirements

Functionality Needs

Interactive Elements:

• Contact forms with specific fields
• Newsletter signup integration
• Social media links
• Live chat or support options

Integration Requirements:

• CRM system connections
• Email marketing platforms
• Analytics tracking
• Payment processing

Performance Considerations

Loading Speed:

• Fast loading for mobile users
• Optimized images and assets
• Minimal external dependencies
• Progressive enhancement

SEO Requirements:

• Keyword optimization
• Meta tags and descriptions
• Structured data markup
• Mobile-friendly design

Common Prompt Patterns

E-commerce Landing Pages

Template: “Create a landing page for [product type] targeting [audience]. Include hero section with product showcase, key benefits, customer reviews, pricing options, and secure checkout. Use [brand colors] with [design style].”

Example: “Create a landing page for premium wireless headphones targeting audiophiles and music professionals. Include hero section with product imagery, sound quality benefits, professional reviews, pricing tiers, and secure checkout. Use black and gold colors with sleek, modern design.”

SaaS Product Pages

Template: “Create a landing page for [SaaS product] targeting [business type]. Include hero with value proposition, key features, pricing plans, customer testimonials, and free trial signup. Use [colors] with professional, trustworthy design.”

Example: “Create a landing page for a team collaboration platform targeting remote teams of 5-50 people. Include hero with productivity benefits, key features like video calls and file sharing, pricing for small teams and enterprises, customer success stories, and free trial signup. Use blue and white colors with clean, professional design.”

Service Business Pages

Template: “Create a landing page for [service type] targeting [location/audience]. Include hero with service overview, process explanation, portfolio examples, testimonials, and contact form. Use [brand colors] with [personality] design.”

Example: “Create a landing page for a local web design agency targeting small businesses in the Denver area. Include hero with service overview, design process explanation, portfolio of recent projects, client testimonials, and consultation booking form. Use green and white colors with creative, professional design.”

Advanced Prompting Techniques

Iterative Refinement

Start Broad, Then Specific:

1. “Create a landing page for a fitness app”
2. “Make it target busy professionals who want quick workouts”
3. “Add a 7-day free trial and highlight mobile convenience”
4. “Include success stories from users who lost weight”

Visual References

Include Design Inspiration:

• “Use a design similar to Apple’s product pages”
• “Make it look like Stripe’s landing page but for fitness”
• “Apply Material Design principles with our brand colors”

Constraint-Based Prompting

Set Clear Boundaries:

• “Keep the page under 5 sections”
• “Use only our brand colors: #2563eb and #ffffff”
• “Include exactly 3 pricing tiers”
• “Make it mobile-first responsive”

Testing and Optimization

A/B Testing Prompts

Create Variations:

• Different value propositions
• Various call-to-action placements
• Alternative color schemes
• Different content structures

Compare Results:

• Track conversion rates
• Monitor user engagement
• Analyze form submissions
• Measure time on page

Continuous Improvement

Refine Based on Data:

• Update prompts based on performance
• Incorporate user feedback
• Test new prompt variations
• Optimize for your specific audience

Next: Previewing Tents

Learn how to effectively preview and test your tents before publishing.